The Travis Scott was a pleasant surprise for a McDonald’s burger, with much more than the common two-bite cheeseburger. His aesthetic and branding has been proven time and time again to be recognizable, marketable, and appeal heavily to the target audience. Along with the burger, diners enjoy an order of medium fries, a side of barbeque sauce, and a large cup of Sprite. Please check your email for further instructions. However, it wasn’t necessarily. The Travis Scott Meal is paired with a Sprite and fries. Alexandra Feller’s take: It seems like just a burger… Disclaimer, I went into the taste test really hungry. Even McDonald’s official website appeals to Travis fans. The video was live-streamed to over 250K people and generated online buzz that continues even a week after its release. Rapper Travis Scott is the first since Michael Jordan to have a meal named after him at McDonald's. The Travis Burger is a ¼ lb beef burger with two slices of melted cheese. The official vote: 5.5. The Travis Scott burger was better than expected. Along with the meal, Scott and McDonald’s collaborated on a merch line consisting of over 100!!! Travis Scott Burger refers to a series of memes and jokes about the "Travis Scott Meal" (also referred to as the "Cactus Jack meal"), a promotion by the fast-food restaurant McDonald's endorsed by rapper Travis Scott. We recommend getting the whole Travis Scott Meal, because honestly…it slaps.” -mcdonalds.com. Travis Scott continues to grow himself as more than just an artist by making himself someone who can be easily marketed and easily turn a profit for the company. Here’s what we had to say about it. Or is it sold out at your local store? The Travis Scott was a pleasant surprise for a McDonald’s burger, with much more than the common two-bite cheeseburger. Next to an over glorified, silver platter style photo of the burger, the description continues, “We recommend getting the whole Travis Scott Meal, because honestly… it slaps.” McDonald’s, we applaud your creativity, but could you be more cringe?Â. The Travis Scott Burger is a ¼ lb beef burger. The 29-year-old Houston rapper has collaborated with the fast-food giant for a … We promise not to spam you. At the end of the day, though, it is just a fast food hamburger. For Scott, he gets to put a physical promotion in over 13,000 McDonald’s stores, becoming even more of a household name. the head of McDonald’s National Advertising Fund said, “It was worth the risk [to partner with Scott] for McDonald’s to stay culturally relevant… The chain knew how excited restaurant employees would be about the deal.”, At the end of the day, though, it is just a fast food hamburger. Today I show you how to make McDonald's Travis Scott Burger. The Travis Scott Fortnite Burger is one of the most popular items on the McDonald's menu right now. This Halloween, some costumes should be left on the racks, A word from Camille Botello, the reporter behind the sexual assault series, Pass/fail grading system should be reinstated until pandemic is over, It’s time to make the switch to Indigenous Peoples Day, Kardashians surrender their reality television throne, Linfield’s new mask policy might negatively impact students, © 2020 • Advertise • FLEX WordPress Theme by SNO • Log in. McDonald’s gets more popular with teens and 20-somethings while also having the walk around with Travis Scott merch adorned with the Golden Arches. They needed a new supplier. While this was something I personally appreciated, those who enjoy condiments might be disappointed. US NEWS. The toppings fell out immediately, and my Travis Scott burger was soon missing pickles and the majority of its lettuce. Originally, I had the burger rated as a 7, but after the meal I reconsidered. So, staff members Alexandra Feller, Emma Olson and Emma Inge decided to taste test it at our local McMinnville McDonalds while listening to “Goosebumps” by Travis Scott on repeat. This includes a burger with lettuce and bacon, fries with BBQ sauce, and what Travis calls “My Sprite”. It was just a regular burger with the hype of Travis Scott’s name attached to it. We were just disappointed that it doesn’t include a toy. “Seem like a standard Quarter Pounder with Cheese? The new meal has taken the internet and McDonald’s storefronts by storm. Travis Scott will debut his own McDonald's meal on Tuesday at restaurants across the United States.. Picking up the burger for the initial bite didn’t change my mind. They are a … Worker) Hello, what can I get you? Celebrities endorse countless products every day, so what makes it unique? . Sign up to receive our top weekly stories. If you want a picture to show with your comment, go get a gravatar. By Cam Wol f. September 9, 2020. The burger was good enough that I would maybe consider getting it again. Travis Scott and McDonald’s have partnered on what may be one of the most complete and compelling marketing campaigns of 2020. So, with the inertia Scott had going for him after the Fortnite event, he turns to a collaboration with McDonald’s and continues staying relevant. What is the Travis Scott meal at McDonald’s? The Travis Scott burger has become a huge hit among the fans on the rapper. October 11th, 2020 7:35 pm. These jokes focus on the look of the burger and the potential buyers of the "Cactus Jack," particularly young white boys in Supreme clothing. According to McDonald’s employees, they have sold “quite a lot” of Travis Scott meals and they have been quite busy. Olson, opinions editor at The Review, piqued our interests when she read the description of the burger assumingly written by Ronald McDonald himself.Â. This is the official recipe that is used by all McDonald's stores across the globe. Travis Scott Getty Images “No doubt, Cactus Jack sent you…A LOT of you. So, the bar was low— I just wanted to eat. I think it’s a sham. The what? (Guy in car) *Plays sicko mode* (Worker) So the Travis Scott Burger (Guy in car) The guy from fortnite that got his own burger yes After all, the Travis Scott burger definitely caught our attention. News of the Travis Scott burger came out … … The merch line consists of typical items such as tee shirts and shorts as well as more interesting items like a chicken nugget body pillow, each selling for over $100 per item. The burger contains 2 slices of melted cheese, ketchup, mustard, pickles, onions and shredded lettuce. Maybe messages about health risks associated with fast food have motivated young people to find healthier alternatives, thus bringing the end of an era to America’s favorite fast food chain.Â, No, McDonald’s will always find a way to reel and hook impressionable audiences– it is wishful thinking to say the chain is going out of style.Â. items, all of which have sold out within 24 hours. December 14LUP: Slowly but surely pushing for more LGBT+ support on campus, December 10Linfield becomes Oregon’s first college with honor society for first-gen students, December 4“Bly Manor” is the weird cousin of “Hill House”, The student news site of Linfield University, Emma Olson, Emma Inge, and Alexandra FellerOctober 11, 2020. Nice article…I better get me one of these travis Scott burgers. So busy that many franchisees of McDonald’s locations can’t keep up with the demand. It will be the first time in 30 years that … His iconic ad-libs are heard throughout the commercial, which includes his signature Travis Scott action figure. The new Travis Scott meal at McDonald’s is here and is causing quite the stir online. Alexandra Feller’s take: It seems like just a burger…, Disclaimer, I went into the taste test really hungry. However, it wasn’t necessarily good. Scott has been in the public eye for years. His relationship with makeup icon Kylie Jenner provided consistent buzz around his name. The video shows Scott surrounded by hundreds of fans cheering and yelling while waiting in line to get their hands on the coveted burger. The fast food emporium has teamed up with Texan rapper Travis Scott … The event video has reached almost 100 million views on Youtube. For just $6, the Cactus Jack — also Scott’s nickname and record label — is comprised of a Quarter Pounder with cheese, sizzling bacon and crisp lettuce, medium fries … If you didn’t know already, Rapper Travis Scott is a pretty big fan of McDonald’s, and he’s collaborated with the fast-food chain to bring out his own burger meal, inspired by his go-to order. We called 66 McDonald’s to learn how Scott’s new collab with the fast food icon is going over. Travis Scott Can Turn a Burger Order Into a Grail. A character of Scott appeared on the Fortnite map and towered over the players, performing several songs complete with special effects, a miniature Astroworld planet boasting speakers, colorful explosions, and millions of players dancing along to the songs in-game. So, the bar was low— I just wanted to eat. After trying the burger, it was nothing special. Is the Travis Scott burger not available in your country? Emma Olson’s take: The burger is greater than the sum of its parts. The fortnite guy that got a burger. “It’s lit!” yells a Travis Scott action figure at the end of a McDonald’s commercial. Is McDonald’s losing relevance among younger audiences? He also drapes thousands of McDonald’s employees in his merch. Scott’s fan base is described as “Teens and 20-somethings”, typical for a rap artist. The burger was good enough that I would maybe consider getting it again. No worries! Scott’s branding covers every inch of this promotion. In McDonald’s first celebrity menu collaboration since Michael Jordan, the fast-food giant ‘created’ a new meal with Travis. Plus, McDonald’s has been trending downward since 2013, so this is a crucial opportunity to engage the younger customers who can generate revenue for years down the road. Are you wondering, “What is the Travis Scott burger”? Emma Inge’s take: The burger that sorta lives up to the hype.Â, After not going to McDonald’s for several years, I was definitely sceptical on the quality of the burger. Travis Scott and McDonald’s have partnered on what may be one of the most complete and compelling marketing campaigns of 2020. You can unsubscribe at any time. As someone who doesn’t like onions, lettuce, ketchup, mustard, or American cheese, I was pessimistic going into the Travis Scott burger experience. As Scott’s value as a brand rises, his influence could seemingly sell anything. On the day of the launch, Travis Scott showed up at a California McDonald’s location and went on Instagram live to promote the special. There was a nice division of flavors between the burger and bacon, the tang of the pickles, mustard and ketchup and the texture change with the lettuce and tomato. The messaging, brand positioning, and virality of this campaign set it aside from the masses. On September 8th, McDonalds released a limited-time meal in collaboration with the highly-acclaimed rapper, Travis Scott. All of the merch has Cactus Jack (his record label and brand) branding on it. Thanks for subscribing! His music appeals to both rap fans and pop music fans. “Nah, it’s also got shredded lettuce and crispy bacon because that’s how Cactus Jack likes it (straight up!). I like the occasional hamburger, but they are not really my go to (more of a veggie burger kind of gal). From the description, we can tell that McDonald’s is trying to target their younger audiences, but their attempts to be relatable do not translate. Make it for yourself at home in a couple minutes. McDonald’s and rap artist Travis Scott have recently collaborated to create “The Travis Scott” meal. The question still remains: out of all the famous celebrities, why Travis Scott? On a scale of one to 10, I’d give the Travis Scott burger a solid seven. The meal is made to replicate his order with menu items that are already available. I think, with all the toppings on the burger, there was enough going on to mask the ingredients I don’t like. On a scale of one to 10, I’d give the Travis Scott burger a solid seven. The Travis Scott Burger is a Quarter Pounder with Cheese, done "Travis Style" which includes all of his favorite toppings; two slices of cheese, bacon, lettuce, pickles, and onions on a sesame bun. The beef didn’t have the rubbery texture one usually expects from a McDonald’s burger. The fast food chain have a full meal that includes the burger, fries and a sprite and lets not forget the bbq dip. The Travis Scott Meal contains three of Travis Scott’s favourite items from the menu for just $6 (£4.65). The Travis Scott Meal isn’t actually a new addition to the menu, but is instead Travis’ order of choice – reportedly made up of a quarter pounder with cheese, bacon and lettuce. Named after the artist, the meal consists of a quarter-pounder with the addition of bacon and lettuce. Shortly after the conclusion of the Astroworld tour, Travis Scott announced that he was going to have another performance, this time on the popular videogame Fortnite. Employees were given Travis merch to wear while working, which generated even more hype for his merch line when it dropped. Scott already has a Nike line, a cereal, a videogame concert, and a McDonald’s collaboration under his belt, only time will tell what is next for Cactus Jack. The meal will also be served with medium fries and a cold drink along with the beef burger. The meal does not contain anything new to McDonald’s menu. Official newsletter of The Innovation Take a look, 52-yr Old Strategy Framework To Help Achieve Writing Success, Philip Morris: How Virginia Slims Targeted Women to Sell Cigarettes, The immersive retail experience is getting in the way of the purchase, How Morality Influences Consumers’ Personal Choice, Tips to Avoid being Scammed by Fake Offers on Black Friday, Inside vs. Outside Sales: The Rise of Remote Selling, Why Age Is Just A Number, Especially When It Comes to Influence. The Travis Scott Burger is trending on TikTok with over 49.7 million views, and The Linfield Review staffers couldn’t help themselves from seeing what all the hype is about. I decided it would be fun to go get the burger and do a little review of it. LUP: Slowly but surely pushing for more LGBT+ support on campus, Linfield becomes Oregon’s first college with honor society for first-gen students, “Bly Manor” is the weird cousin of “Hill House”, Layton on However, Scott’s music is so well-known that his influence transcends demographics with fans of pop, electronic, and R&B listening to his cuts. Travis Scott Meal: How the McDonald’s burger collaboration spawned a TikTok meme – and if the deal could come to the UK The ‘Travis Scott Meal’ is … On the surface, this promotion seems like nothing special to many. One Response to “The Travis Scott burger: overhyped, underwhelming, but not that bad”. Enjoy! Although I like almost any type of food, after reading the amenities included in the burger, I was convinced that it was going to be a gut bomb.Â. Nah, it’s also got shredded lettuce and crispy bacon because that’s how Cactus Jack likes it (straight up! The meal was trending on Twitter days before the launch and memes on the burger flooded timelines and newsfeeds everywhere. Rapper Travis Scott loves Mickey D’s so much that the fast food restaurant is naming a burger in his honor. Travis Scott, a.k.a. Are you wondering, “Will the meal have a Travis … The Travis Scott meal will consist of a beef burger, medium fries and Sprite. I was pleasantly surprised to discover that the Travis Scott burger actually tasted pretty good.Â. The release of his highly anticipated album “Astroworld” was well accepted and receive high praise. Frankly, I thought the T-shirt logo was cooler than the burger.Â. The Travis Scott McDonald’s meal deal comprises a Quarter Pounder with cheese, bacon and lettuce, fries with BBQ sauce and a Sprite. This recipe tastes identical to the one sold at McDonald's. The meal also comes with medium fries, a side of barbeque sauce, and a medium Sprite. Grammy-nominee Travis Scott is a US-based rapper, singer and record producer. If he calls himself Cactus Jack, shouldn’t he be partnering with Jack in the Box? McDonalds has been hurting for a new supply of beef due to the Covid 19 pandemic. )” The Review can neither confirm nor deny that Mr. McDonald wrote this description, but we prefer to read it in his clown voice. He followed this album success with the Astroworld tour, grossing over $50 million with an immersive concert experience replicating the fantastical amusement park depicted in the album art. The concert generated over 12 million viewers in-game, along with 20+ million watching videogame streamers at the event. Moreover, the burger has pickles, onions, shredded lettuce and has mustard and ketchup. It’s all a multi million dollar misinformation campaign. McDonald’s launched a meal collaboration with rapper Travis Scott on September 8 and it’s been a viral success ever since. However, after the first bite, I was pleasantly surprised. With all of the meat processing plant closures, they had to look elsewhere to get their precious beef for the ever so hungry American. In essence, The Travis Scott Burger is a quarter pounder containing 100% fresh beef burger, containing two slices of melted cheese, sauces (mustard & ketchup), pickles, onions and shredded lettuce. I like the occasional hamburger, but they are not … While McDonald’s and Scott produced a TV commercial for the promotion, a majority of its traction was built online with Scott’s core fans. The meal contains Scott’s ‘personal’ order Quarter Pounder with fries and Sprite. I don’t know about you, but I think Cactus Jack could sell water to a whale…Straight up! This collaboration is mutually beneficial and could potentially open the door for more ambitious celebrity collaborations in the future. The Travis Scott burger is a Quarter Pounder with Cheese, three pieces of bacon, and crisp lettuce. Further, customers will also get a barbeque sauce to dip. News of the Travis Scott burger came out at the beginning of September and the internet immediately started buzzing. While the bacon wasn’t “crispy,” as the McDonald’s website promised, it still added an extra flavor that was certainly welcome. In an interview with Business Insider, the head of McDonald’s National Advertising Fund said, “It was worth the risk [to partner with Scott] for McDonald’s to stay culturally relevant… The chain knew how excited restaurant employees would be about the deal.”, This sends an interesting message about McDonalds’ popularity. We tried it, and it didn't sit well. As a lot of you know Travis Scott and McDonalds came out with a new collaborative meal together just yesterday. I have a theory about the Travis Scott burger. The Travis Scott burger was better than expected. 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